About us
Web and Seo Kft.: who are we, and what do you get from us?
At Web and Seo Kft., you get website design, search engine optimisation, Google Ads campaign management and Google My Business account management from a single team. We work across the whole country for companies that need new customers, whether they sell to other businesses or to private customers. We are a Budapest-based company, but most of our work happens online, so wherever you are in the country, we can work together.
- Since 2017
- 10+ years in online marketing
- 600+ Business Profiles managed
- Google Partner
Who we already work with
EgrokorrDental AngelsHarmati ÉpületgépészMagna IndustrialAkril BútorComplementerFatumékszerDr.Varga ZsoltÚszó Pingvin MagánóvodaKárpitos IpariG.DesignGenius DentMódra MetálCNC-Assistance Hungary
Services
Everything you get in one place
A company's online presence is made up of several elements, and they affect one another. Advertising brings visitors to the website, a map listing brings phone calls or requests for directions, and the structure of the website determines how well Google understands what the site is about. With us, the same team plans and runs all of this:
Website design
a company brochure website with a responsive (mobile-friendly) design and a search-engine-optimised structure.Details
We build the site with an SEO-ready structure from the start: before the design, we decide which page answers which search, so Google understands what you offer from day one. A simple brochure site is ready for you to review 3–4 weeks after the first consultation, and hosting and domain are included in the price for the first year.
Which option suits you depends on how much content you need to show, who will edit the site, and whether you also sell directly online. In a webshop, the category structure follows what shoppers search for, and the product pages and filters are built around it.
SEO
keyword research, content, internal structure and link building (backlinks), so that you also rank well in the organic results.Details
Search engine optimisation is the work of getting your website into a strong position in Google and other search engines, so that visitors from search turn into enquiries, orders and new customers. We work nationwide, and as the work is done online, it doesn't matter whether your company is in Budapest or at the other end of the country.
Google Ads
building, managing and measuring campaigns.DetailsFirst we check which page visitors land on after clicking the ad, because Google assesses that too. If the landing page is in order, we build the campaign, set the budget together with you, and then keep refining the ads based on the data.
Google My Business
setting up and updating your Business Profile and tracking the monthly data.DetailsOver the years we have handled more than 2,000 Google My Business accounts, and we currently look after more than 600 every day. Your Business Profile decides whether you appear in the map results when someone searches for a similar service.
We don't sell off-the-shelf products: your company's situation decides where we start. Where there is no usable website yet, we start with that; where there already is one, advertising or a tidied-up Business Profile may bring in enquiries sooner.
01
Websites that Google can understand from day one
We build every website so that Google can interpret it from launch day: what each page is about, what the main service is, and how the subpages connect to one another. That is why the work starts with keyword research. We look at the terms people type into the search engine when they are looking for your service, and we build the sitemap from these. Every important service gets its own subpage, with a descriptive URL, well-organised headings and internal links. The site is responsive (mobile-friendly), and we also pay attention to loading speed, because Google takes this into account too.
With many websites, the design is done first and search engine optimisation only comes afterwards. Then menu items have to be renamed, URLs changed and redirects set up, and that costs money and time. We don't patch the site up afterwards; we build it with this structure from the start.
Clients often ask us what the point of having a website built actually is. The answer: to get visitors to request a quote, pick up the phone or place an order. First impressions count, because your website is your business card, so we tailor both the design and the copy to this goal. We describe the details on our website design page.
Google Partner
- Google Ads Partner certification
- 600+ profiles managed now, 2000+ in total
02
As a Google Ads Partner managing more than 600 Google My Business accounts
Your Google Ads campaigns and Google My Business account are managed by the same team that built your website. This has a practical benefit: there is no need to produce landing pages for the ads after the fact, because each of your services already has its own subpage, and your Business Profile lists the same service names as your website. We hold Google Ads Partner certification.
Over the years we have managed more than 2,000 Google My Business accounts, and we currently look after more than 600 of them on a daily basis. Your Business Profile determines whether you appear in the map results when someone searches for a service like yours. Google sends a monthly report on the account's activity: how many people went on to your website, how many asked for directions to your address, and how many phone calls came in through the profile. We won't leave you to figure it out on your own, and we don't send you Excel spreadsheets without any explanation. You'll find the details on our Google My Business management page.
Who we are
Who we are and how long we have been doing this
We are a Budapest-based company and have been operating since 2017. Our team members have been working in online marketing for even longer – more than 10 years. As Google and SEO specialists, we make changes to campaigns and accounts based on measured data, because facts are stubborn things: there is no point arguing with them. You can see which companies we have worked for so far, and with what results, on our SEO results page.
- In business since, from Budapest
- 2017
- Years of online marketing experience
- 10+
- Google Business Profiles handled
- 2000+
- Business Profiles managed today
- 600+
Process
How we start working together
With every service, we start with a conversation, because we first need to get to know your company before we can tell you what is worth starting with.
Initial consultation
We talk through what your company does, who your customers are and what you expect from the website or the ads. At this stage, clients also often ask who the target audience should be. We decide this together, because it determines the direction we take with the keywords and the ads.
Keyword research and plan
We gather the search terms and use them to plan the site structure or how the campaigns are divided up.
Implementation
Depending on where we start, we build the website, set up the Google Ads account or sort out the Business Profile.
Launch and monitoring
After go-live, we monitor traffic, calls and quote requests, and fine-tune the settings based on them.
How often do you update the Google My Business account?
As often as weekly, if your business calls for it. Where your offering changes often or demand fluctuates seasonally, it is worth updating more frequently; for a service that rarely changes, less often.
Is it included in the fee if Google suspends my Business Profile?
Yes, reinstating a suspended account is included in the account management fee. How long it takes also depends on the reason for the suspension, so we can only give you an exact timeframe once we know the reason.
What should I include in my first enquiry?
When you email office@webandseo.hu, it's worth including your company name, your website address if you already have one, and whether you're running a Google Ads campaign and have a Google My Business profile. This already tells us in advance whether it makes sense to start with the website, the ads or the Business Profile, and we build on it at our first consultation.
Contact
Let's talk about where best to start.
“Professional team, reasonable prices. A high level of expertise :)”
Tell us what you offer, to whom, and where you would like more customers – we'll take that as our starting point at the first consultation.