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SEO copywriting
SEO copywriting isn't literature. It's a strategic tool that brings in new clients. See how we do it professionally!
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01
Why is SEO copywriting so important?
Your website may be beautiful. Modern design, gorgeous images, a clean layout – and yet it's invisible on Google. Why? Because what matters is not only how your website looks, but also what it says. More precisely: how it says it. The aim of SEO copywriting is for Google's algorithm to understand what the content is about too, and to rank your website higher in the search results on that basis.
Many people, however, fall into one of two extremes: they either write text that is too short, or text so long and full of jargon that nobody reads it. SEO copywriting is not novel writing. Too much information isn't good either – especially when it is peppered with foreign terms that only insiders understand and readers outside the field don't. And of course, few people have the patience to read a lengthy text to the end. In all likelihood, readers are browsing our page because they are looking for something. In today's fast-paced world, a long text only holds attention if it is genuinely so interesting that, as with a good book, the reader can't put it down.
Good SEO copy is:
- informative,
- easy to understand,
- well balanced,
- and it doesn't scare readers off – it guides them through.
And yes: whether people actually read your copy can be measured. This isn't a question of aesthetics. It's traffic, rankings and revenue.
See how we write copy that Google values and readers actually read to the end!
02
How does SEO copywriting affect your revenue?
SEO copywriting isn't just ‘content for the website’! It's a strategic tool with tangible results. If the copy follows the rules of search engine optimisation, Google ranks your page higher. And if you're on the first page of the search results, your traffic grows.
More visitors = more prospects. More prospects = more customers. More customers = more revenue.
It's that simple, and yet few people use it well. Of course, many feel they've already done everything: they have a website with some text on it, a few images, perhaps even a blog. But if the copy isn't written properly – if the keywords are missing, the balance is off, or it simply isn't an engaging read – none of it will work.
And this is where the real point of SEO copywriting comes in: the copy shouldn't just be technically sound, it should also speak to the reader. If you strike this balance – or leave it to us – your copy won't just look good, it will sell.
Would you like your website to finally do more than just exist and actually bring in clients? Request a quote from us today!
03
Why is SEO copywriting different from any other kind of writing?
Journalism, novel writing and marketing copywriting all serve different purposes. The goal of SEO copywriting is clear: to move your pages higher on Google while readers also feel understood and get answers to their questions.
Good SEO copy doesn't overcomplicate things. It is written simply and clearly, avoiding an overload of foreign words and jargon, as we have already stressed.
We don't write it to impress, but to be understood – and to help readers make a decision.
It's important that SEO copy is neither too long nor too short, neither boring nor loud. It's a genre of its own, where balance is key:
- it should be informative enough,
- it should be interesting enough,
- and at the same time meet Google's expectations.
After all, a description of a paint may be technically flawless, full of formulas and production methods, but the reader only cares about what they can apply it to, how many square metres it covers and what it can be thinned with. That's the art of SEO copywriting: getting the essentials across clearly.
Click here to see how we do it – SEO copywriting that is professionally sound and reader-friendly!
04
How does keyword placement work?
One of the most important – and most delicate – parts of SEO copywriting is incorporating keywords. It's not enough to choose a good keyword. Nor is it enough for it to appear in the text. What matters is how, how often and how naturally it appears.
For example, if you're an accountant, it's worth using keywords such as ‘accountant’, ‘accounting firm’ and ‘tax advice’. But the proportion, the structure and the context all make a difference.
The aim is for the copy to:
- satisfy Google's algorithm,
- remain meaningful to the reader,
- and use the keyword repeatedly without it seeming forced.
That's a real copywriting challenge. You can't work from a template, and you can't just repeat the keyword mechanically. Good SEO copy works almost unnoticed, while effectively helping you move up Google's search results.
Ask our experts for help to secure your online success!
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